Early established in 2016, M-TP Entertainment quickly achieved a turnover of around 40 billion VND, profit after tax from 15-20 billion VND in the following years. Our data on M-TP Entertainment’s business performance show an impressive figure. Frankly speaking, before 2020, Nguyen Thanh Tung is M-TP Entertainment and vice versa. Son Tung M-TP manages business activities on behalf of M-TP Entertainment. For Son Tung M-TP, the honorarium will certainly be among the highest levels in Vietnam. In addition to music activities, the income of singers also comes from advertising contracts. That explains why the young male singer became a target celebrity for big brands to apply marketing influencer tactics, especially when their products focus on the youth segment. Skys follow Tung in every single step and can even do what Tung does. Most recently, “Có chắc yêu là đây” (Isn’t this love), reached 95 million views in less than two months.Īll things mentioned above only partly reflect the strong influence of the A star. His music video debuted on Youtube quickly climbed on top trending for a long time, achieving incredible views. President Nguyen Thanh Tung always makes a great impression in his works with music talent, good looking appearance and successful communication campaigns. Another notable point is that 2/3 of Son Tung M-TP’s fans are female. The average age group ranging from 13 to 25, is the new consumer generation of Vietnam. More surprisingly, the growth rate of the fan base is expanding over time.Īccording to Influencer Discovery, Sky fans are from mainly in big cities such as Hanoi, Ho Chi Minh city, Da Nang. Tung’s reputation is not only well-known in the Vietnam music market but also in SouthEast Asia and Asia region as well.įacebook fanpage M-TP with 10.8 million likes, 5.4 million followers on Instagram, 7.7 million on Youtube proves the popularity of Son Tung M-TP in every social platform. Son Tung M-TP, also known as President Nguyen Thanh Tung of M-TP Entertainment, is one of the most successful Vietnamese singers of his generation, owning a huge fan base. These are impressive numbers for a Vietnamese movie, especially with the label of documentary genre. Turnover is estimated to reach 11.5 billion after 10 days of release.
In early June, Sky Tour Movie has already established a tough-to-beat record: 10,000 tickets sold out in just two days. The movie not only tells a story about this young talented singer’s musical journey, but also reveals many aspects of the V-pop star and his shows. In these days, Skys count down for the releasing day of the musical documentary “Son Tung M-TP: Sky Tour Movie” streaming on Netflix in early September, 2020.
However, the ambition to establish an entertainment corporation of A star – Son Tung MTP still encounters different challenges as to the influence from Covid-19 pandemic.